Focus Group.

1. How many hours of TV do you watch a day?

2. How do you prefer to see advertisements?

3. Do you prefer long advertisements or short?

4. What is your favourite genre of music?

5. How do you interact with media?

This video, is two of my close mates answering the questions I had to ask them for my task. However, from this task I found out that you can get different answers or you can discuss and come to an answer between both of them. For example, the second question I asked them which was, 'How do you prefer to see advertisement?', this was to get an overview on how I should make my advertisement been seen, to make more people view it. This will help my advertisement as, it will allow me to think what way I should make my advertisement be seen and what will be most effective for me to allow my advertisement to be seen. Another question I asked was 'Do you prefer long advertisements or short?', this was to get an understanding of how long I should make my advertisement as, the answers I got from the audience is short advertisement as, they are more effective. This will help me as, I want my advertisement to come across really effective to the audience.
This is very supportive and helpful towards my advertisements, as it allowed me to get an overview of what I would have to do throughout my advertisement.

Copies of Completed Questionnaires.

Above shows, a sample of a questionnaire I handed out to fellow students to see what there opinion was on the questions I had to ask. The two questionnaires that are shown are examples of my two mates and they said the questionnaire was good and successful.

Questionnaire

Questionnaire... Mr GO.

3 Mind Maps.

Final Ident.

Decisions & Process of Making Ident & Design and Purpose of TV Idents Report.

The decisions when creating my ident, had some serious thought into them for example, it took a lot of planning through my story boards etc. Also, I had to consider getting a sound to go in the background that would suit the theme and also, a tutorial in what special effects to do.

The first 20 seconds of my ident, took a lot of decision making as, I had two choices to chose from, the first thing to chose from was to graffiti on a local grafting wall or to free hand graffiti draw on an A3 piece of paper. However, I chose to do my design on the A3 piece of paper, as it was more time consuming and also, doesn't cost money to get the equipment. The A3 drawing took me around 12 minutes to complete, in this case when coming to putting it into my ident I had to speed it up to make it more effective. 

I also, used a lot of video effects throughout my A3 piece of drawing, as in the music in the background their was a drop every 2 seconds, so i used black and white fades when it would drop. However, in my last 10 seconds of my ident i made it fit my genre by using a special effect of triangles which come across the screen and "The Grid" appears. This is made out of black, grey and white triangles. In the process of this special effect it required a lot of transitions to be watched on youtube this made it time consuming and also, it was time consuming when trying to create this swell as you had to get it perfect to the music and filming. For example, at the end of the sound track the beat drops and that is when my ident finishes which makes it really effective.

However, upon reviewing the brief I, had to make sure I had a voiceover by saying... "The Grid, House of Grime". This could be really effective as it will tell my target audience what they will be listening too or watching. This will also boost up my final grade as it will make it more interesting and will also, stand out more.

Design & Purpose of TV Idents Report.

Shooting Schedule - Festival.

Shooting Schedule - Festival (Idents).

Sound & Music Decisions - Graffiti, Festival & Chat.

Graffiti.

This is my first music choice, i have chosen and this would be for the graffiti ident. This will be the one i will end up using in the end as, its an interesting beat and it would fit well with the theme which is grime.

This is also, another music choice, however I don't feel the same as my first choice as, this is more of a slow instrumental. However, this is a good second choice and would like to see when creating if it fits.

This is also, a music choice; this is a bit more upbeat and more grime based compared to the other decisions above, in this case i dont think this will fit my ident that I am going to create. However, this music choice would have maybe been for my music festival ident; as it could have been in a grime tent and could have been have been on when in moss pit.



Festival.

This is one of my music choices for my festival ident; this is a deep house instrumental that starts slow but then speeds up throughout the song. This is a good contender for being my music choice for my festival ident.

This is another choice of my festival ident. This is a song by 'Hannah Wants', and focuses on house music. The reason i have chosen this music decision is because, i've seen her do this song live at 'Lovebox Festival'.



Chat.

This is my first choice for my chat show ident. This could work really well as its quite upbeat and sounds like its going to go into something that isnt expected. However, this can also be used in my other two idents.

 

This is my last music decision for my chat ident. This is more upbeat and for this reason i dont think this one would fit my chat show ident properly. However, this could still be used by merging each music choice together.

Shooting Schedule - Graffiti

Shooting Schedule - Grafitti

Budgeting & Analysis.

As well as planning my advertisement, I had to think about more important things to do before I started planning. I will have to get a good idea on the prices for a range of things like the equipment what i need to film. Also will need to hire actors and a filming place where I would be able to shot my advertisement.

• Hire equipment, which consists of a camera & a tripod.
• Location Hire
• Actor Hire
• Editing Hire (Special Effects etc.)

The research of the equipment and everything I will be needing, will have to be completed a long time before I start the filming process, as I will have to have a lot of knowledge about the prices of the equipment and stuff that I will be needing.

Below I have researches a variety of different camera, I would like to look into hiring for my filming process...

The reason why i think this camera, will be a good investment is because, it records in full HD 422 at 50 Mbps, & the PMW-200 provides exceptional performance, operational versatility and workflow efficiency. This will cost £85 a day for hire.

 However, this camera will also be a good investment as, the PXW-FS7 features a 4K Super 35mm Exmor CMOS sensor and support for shooting in full HD at high frame rates up to 180 fps (frames per second). This camera will cost £140 per day to hire.

This camera, is also a good investment for the price of a day hire as it, is curved to create a circular image at all aperture settings, this camera also delivers the highest image quality. it also uses RGB pixels that are arranged in 6x6 pixel sets with high aperiodicity. This is £60 for a day hire.

This camera is also good, as from the user reviews, it is fast/ accurate and the auto focus is really good. It is also, very light. however it is is poor in low light, so i would take this into consideration. This is is £123 for day hire.

Location Hire...

The place where I want to film my advertisement is a 'Morden Recreation Ground', this is located on 'Faversham Road' and also, has a entrance on 'Middleton Road', A day hire to film at this place cost between £150-£300. 

This is a Image of the location I am going to be filming my advertisement.

Actor Hire...

Bluefin Television;

Camera Crew Hire.

Our camera, sound & lighting crews have a wealth of creative experience in the fields of documentary, reconstruction, promo’s, drama, actuality, arts & entertainment, current affairs, sports, commercials and corporate programming.

.

Editing Hire...

I will using 'FACT' editing hire. There editing suites can be up to £150 for half a day or £250 for a fully day + VAT. I will have to contract them a week before i would like my advertisement to be edited, to discuss the rates. They also provide, a variety of different editing software on two apple max stations.

I will have to contact them on 0151 707 4402.


Analysis:
 During my budgeting research, I look at many different sites, which had many products. Throughout this process, I had to make a decision about what will be more essential for what I need it for. For example, I had to chose a camera what give me the best shot for my advertisement. In this case, from the camera's above that are being shown, I picked the the top one as, it was more of a filming camera, with the correct features I needed for my advertisement. One of the reason I chose this was because, it records in full HD 422 at 50 Mbps, & the PMW-200 provides exceptional performance, operational versatility and workflow efficiency. The next step of my 
research consisted of finding a place where I could film my advertisement. As my house is quite close to the local park that is just up the road. I chose to film my advertisement here as, there is a big area of space and also, a good location where I think it will fit my advertisement. After i sorted out my location, I then had to think of actors I could hire that will suit my advertisement and that will suit the picture of doing something dodgy. my research lead to me to looking at a two member crew for around £1000. This is quite a high price range however, it was to get the best quality advertisement, as they are professionals. Finally, I had to research for the editing of my advertisement. I found many companies, but I chose 'FACT', the reason why I chose 'FACT', is because they have a variety of many different editing softwares, which is located on their two apple max station. This is a positive as, what I want editing is located on these computers and is really efficient. This showed my budgeting adding up to around... £1870. This is a suitable price for what I want to film over 2 days.

Media Ident Draft.

This is my draft for my ident, upon reviewinbg the brief, I had to consider to imporve my media ident by doing the following changes.

• Do a voiceover for example, "Stay tuned to listen to the latest grime tracks".

Anamatic.

Analysing Audience Research Analysis.

In my audience research analysis, I created a VOX pop which I asked a number of questions for my target audience, to find out if they knew anything about piracy and to know a little bit about their selfs, and they think about it, also consisted of a number if different varies of questions which were for example, "Whats your favourite genre of music?'. I also had to print out 20 question airs, to hand round the sixth form common room to fill out and see if i can get a different variety of answers. This also gave me a idea of what they thought about piracy and with this is could get a overall viewing of how people find anti-piracy adverts and if they also agree with piracy campaigns.

Risk Assessment (Idents)... Graffiti

Risk Assessment (Idents).

Analysis of Market Research.

Competitor Analysis;

In my research I found some things that are similar but I found many things that are different. Such as, two of the anti-piracy advertisements are coming across with friendly language and very important information trying to get out to the target audience they are aiming at. For example, in the anti-piracy advertisement with "Jackie Chan" and "Arnold Schwarzenegger", it is informing the audience to help them stop piracy with using key information amount why its bad & showing how they need help to stop it. They also use many quotes from main films that the two actors are starred in for example, "Lets Terminate". They say this in the advertisement as they don't want anyone to use piracy as its bad. This is why they use effective and important information. However the other anti-piracy advertisement was coming across a bit scary then the other two as, it uses a man with a fire; holding a metal 'X' and burning it then smashing it into loads of 'Piracy DVD's', this comes across to stop piracy straight away and by using the scary feature of the man, it makes the target audience feel like he's coming to get you. To stop you doing piracy with, DVD'S,CD'S and video games.

On Screen Graphics.

This is my 'On Screen Graphics', that designed to make my ident look like in one picture. The way the logo will appear/move, is by myself doing graffiti on the wall & this will be caught in slow motion so you can get a better effect of the ident and what I'm trying to do. The reason why i have made the logo like this is, because i thin kits very effective as, some/most people think that graffiti isn't good and is mainly used to make places look run down, however my work will not make it look run down as, its to do with my school work and will want people to look at it and think that it is successful for someone to think of any idea to share it will local communities and hopefully it stands out.

Planning Story Boards.

Graffiti Storyboard, this is going to include myself doing graffiti on a wall in slow motion spelling out "The Grid". This will also have 'Grime' music in the background as it will be dark and a bit hoody.

 

Festival Storyboard, this is including a live 'DJ', and also a main crown dancing along with the music. This will then be followed by zooming in on the title of the concert which is, "The Grid".

Chat Show Storyboard, this will be playing music out the speakers... However they explode and turn into curtains with a microphone which then a voice says "Welcome To The Grid Chat Show". This will have a good effect as will allow people to know what is going to be coming on. 

Market Research Advertising - Product Placement Research & Analysis.

Market Research...?

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service

My target audience is school ages teenagers. The three possible channels i might advertise for are... MTV, Dave & Sky Sports 1. 

MTV

MTV is Music Television. It is the music authority where young adults turn to find out what’s happening and what’s next in music and popular culture. MTV reaches 387 million households worldwide, and is the #1 Media Brand in the world. MTV gives viewers music that defines a generation. MTV also gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics and creativity, all through the prism of music. Only MTV can offer the consistently fresh, honest, ground-breaking, fun and inclusive youth-oriented programming found nowhere else in the world. MTV is a network that transcends all the clutter, reaching out beyond barriers to everyone who’s got eyes, ears and a television set. Value To Advertisers...? There is only one channel that owns the young adult demographic. There is only one channel that taps into the financially powerful young adult demographic.  No other channel can deliver the young adult demographic like MTV. Our audience is deciding what they want. Our audience gets what they want. This is MTV. Network Viewer Profile...? The median age for MTV is 21. This is the total average of all the ages put together to make a age that they all round up too. The median income for MTV is... $49,773. The income of MTV is that, 47% of all MTV viewing households have an income of $50,000 or more per year and 22% have an income of $75,000 or more per year. However 42% of MTV viewers are still in Education/Collage. Cost Of Advertisement...? Subsequently the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30-second broadcast.

DAVE

Dave is a television channel owned by UKTV, which is available in the United Kingdom and Ireland. The channel is available on cable, IPTV, Freeview and some satellite platforms. The channel took the name Dave in October 2007, but it had been on air under various identities and formats since October 1998.

The Ambition of the channel 'Dave' is that they are looking for innovative formats that embody Dave tonality. They must help to differentiate us from other channels and broaden potential audiences. We want our originations to stand out amongst a schedule packed with well-known and much loved brands. We want to explore new genres beyond panel shows and stand up i.e. ambitious, large scale fact ent shows and scripted comedy.

The target audience of 'Dave' is, male, 16-34, ABC1 - young, upmarket men, but must not alienate females (60% of the audience are male)

Cost Of Advertisement...?
Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast. 

SKY SPORTS 1

Sky Sports 1 facilitates television advertisers as a hub for sports broadcasting. Its audience base, which is predominantly male, consumes vast quantities of content on a daily basis, providing brands with an engaged and sizable target audience.

Sky Sports 1 have exclusive broadcasting rights to the Barclays Premier League, La Liga, Twenty20 cricket and Rugby Super League, as well as extensive coverage of other sports such as golf, tennis, speedway and rugby union, Sky Sports 1 is one of the most popular sports channels on digital television.

CHART... This shows what is showed on Sky Sports 1 and also, how many people view the shows that they broadcast.
 

Cost Of Advertisement...?

Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,500 per 30 second broadcast. The data and estimated costs below are accrued from analysis of average TV viewing data.

Analysis: Throughout my product placement research I have always known what channel I would go with and that is, MTV. The reason for this is because, when I am at home most of the shows I watch for example, Geordie Shore is broadcasted on this channel. It is also, the number 1 media brand in the world. Even though they are the best media brand in the world they also, receive around 387 worldwide households. Another positive to use this channel is that, its only minimum £10 to a maximum of £150 per 30 second advertisement. This is really essential as, it wont cost a lot of money to get your advertisement seen.

Final Ident Series... Mind Maps... The Grid & Media Ident and Purposes.

 

3 Mind Maps, 3 Series Of Idents For 'The Grid' & Successful and Unsuccessful Idents.

Successful & Unsuccessful Idents.

Exploring The Brief.

Introduction:

Design an ident for a new digital TV channel, The Grid, due to launch next year. The target audience is 18-30 year olds and they aim to broadcast a mix of music videos, reality TV shows and youth-orientated chat shows. 

The Target Audience has a lot of interests for example... Music & Being able to watch them on music videos. Another interest that the target audience has to the collage as you can see it is especially aimed at their ages & what it will be like.

The shows that would be imagined on 'The Grid' are... Ex On The Beach, Geordie Shore & The Only Way Is Essex. These are the main shows that would be on the grid. The reason for this is because, they are every popular and are watched by mose 18-30- year olds.

Market Research - Competitor Analysis.

Piracy - Its a Crime.

 This looks like an 'X', which shows that it is bad & in this case it is red hot and has fire around it that means it is clear stating to stop piracy. The second screenshot shows that the devil is burning all the piracy DVD's & CD's; This is clearly stating to stop piracy as he is burning them all. The third screenshot shows that this is a clear fact as it is illegal and shouldn't be aloud to be done. SO STOP!!!.

Anti - Piracy Awareness; 

 Positives...

Designed by tyne state of California.
'You're supporting criminals'.
Take on action movies - Specifically the Terminator - "Lets Terminate".
Asking for help from audience.
Use of Celebrities.

 Negatives...

Look quite cheap - Discussing 'Real Life' but the look does not match this.
Celebrities may not create audience sympathy.

Moments Worth Paying For...

This campaign shows, to wait for the 'Moments Worth Paying For', this means; that its better to wait for the legal movies/copies to come out instead of buy the illegal copies the reason for this is, because its not illegal if you wait for the correct copies & is much better quality. It also requires viewers to respect the advert of the amount of time people put in to create the real copy.



You Make The Movies...

This campaign to replace the 'Piracy is a crime', as their are ads that run prior on DVD. However I think this advert shows if you get caught doing illegal piracy you'll be taken, as it shows the three men on the boat being taken. It also reflects from the cinema point of view as well as it says; 'Your cinema ticket helps support the film, industry in the UK", this means buy the real copy not pirated.














Knock Off Nigel...

 This advert is aiming at this guy called 'Nigel', the reason for this is obviously he buys knock off items which is illegal. The are promoting 'piracy', as they want it to stop. It shows that Nigel has been caught out doing illegal stuff such as, pirating DVD's etc. Another reason is that all of his work members might not be happy about it as they don't want one of their staff getting into trouble so they are trying to help him stop by taking away his items from him.

Through carrying out this research, the things that I found are very important and helpful towards my advertisement. As, I found many different techniques I could use through my advert such as, persuasive content. The reason why I would use this in my advertisement is because, it will attract the audience towards my advertisement as, they will persuaded. This would be very effective towards the audience as, they will be intrigued by the techniques used. I will also, use emotional response in my advertisement, as I would like the audience to feel that it is bad, what is happening throughout the advertisement. This will also make my advertisement more effective, as its using two effective techniques which can allow the audience change there mind after they have watched an advertisement.