Market Research - Competitor Analysis.

Piracy - Its a Crime.

 This looks like an 'X', which shows that it is bad & in this case it is red hot and has fire around it that means it is clear stating to stop piracy. The second screenshot shows that the devil is burning all the piracy DVD's & CD's; This is clearly stating to stop piracy as he is burning them all. The third screenshot shows that this is a clear fact as it is illegal and shouldn't be aloud to be done. SO STOP!!!.

Anti - Piracy Awareness; 

 Positives...

Designed by tyne state of California.
'You're supporting criminals'.
Take on action movies - Specifically the Terminator - "Lets Terminate".
Asking for help from audience.
Use of Celebrities.

 Negatives...

Look quite cheap - Discussing 'Real Life' but the look does not match this.
Celebrities may not create audience sympathy.

Moments Worth Paying For...

This campaign shows, to wait for the 'Moments Worth Paying For', this means; that its better to wait for the legal movies/copies to come out instead of buy the illegal copies the reason for this is, because its not illegal if you wait for the correct copies & is much better quality. It also requires viewers to respect the advert of the amount of time people put in to create the real copy.



You Make The Movies...

This campaign to replace the 'Piracy is a crime', as their are ads that run prior on DVD. However I think this advert shows if you get caught doing illegal piracy you'll be taken, as it shows the three men on the boat being taken. It also reflects from the cinema point of view as well as it says; 'Your cinema ticket helps support the film, industry in the UK", this means buy the real copy not pirated.














Knock Off Nigel...

 This advert is aiming at this guy called 'Nigel', the reason for this is obviously he buys knock off items which is illegal. The are promoting 'piracy', as they want it to stop. It shows that Nigel has been caught out doing illegal stuff such as, pirating DVD's etc. Another reason is that all of his work members might not be happy about it as they don't want one of their staff getting into trouble so they are trying to help him stop by taking away his items from him.

Through carrying out this research, the things that I found are very important and helpful towards my advertisement. As, I found many different techniques I could use through my advert such as, persuasive content. The reason why I would use this in my advertisement is because, it will attract the audience towards my advertisement as, they will persuaded. This would be very effective towards the audience as, they will be intrigued by the techniques used. I will also, use emotional response in my advertisement, as I would like the audience to feel that it is bad, what is happening throughout the advertisement. This will also make my advertisement more effective, as its using two effective techniques which can allow the audience change there mind after they have watched an advertisement.