Analysis of Market Research.

Competitor Analysis;

In my research I found some things that are similar but I found many things that are different. Such as, two of the anti-piracy advertisements are coming across with friendly language and very important information trying to get out to the target audience they are aiming at. For example, in the anti-piracy advertisement with "Jackie Chan" and "Arnold Schwarzenegger", it is informing the audience to help them stop piracy with using key information amount why its bad & showing how they need help to stop it. They also use many quotes from main films that the two actors are starred in for example, "Lets Terminate". They say this in the advertisement as they don't want anyone to use piracy as its bad. This is why they use effective and important information. However the other anti-piracy advertisement was coming across a bit scary then the other two as, it uses a man with a fire; holding a metal 'X' and burning it then smashing it into loads of 'Piracy DVD's', this comes across to stop piracy straight away and by using the scary feature of the man, it makes the target audience feel like he's coming to get you. To stop you doing piracy with, DVD'S,CD'S and video games.