Analysis of Market Research.

Competitor Analysis;

In my research I found some things that are similar but I found many things that are different. Such as, two of the anti-piracy advertisements are coming across with friendly language and very important information trying to get out to the target audience they are aiming at. For example, in the anti-piracy advertisement with "Jackie Chan" and "Arnold Schwarzenegger", it is informing the audience to help them stop piracy with using key information amount why its bad & showing how they need help to stop it. They also use many quotes from main films that the two actors are starred in for example, "Lets Terminate". They say this in the advertisement as they don't want anyone to use piracy as its bad. This is why they use effective and important information. However the other anti-piracy advertisement was coming across a bit scary then the other two as, it uses a man with a fire; holding a metal 'X' and burning it then smashing it into loads of 'Piracy DVD's', this comes across to stop piracy straight away and by using the scary feature of the man, it makes the target audience feel like he's coming to get you. To stop you doing piracy with, DVD'S,CD'S and video games.

On Screen Graphics.

This is my 'On Screen Graphics', that designed to make my ident look like in one picture. The way the logo will appear/move, is by myself doing graffiti on the wall & this will be caught in slow motion so you can get a better effect of the ident and what I'm trying to do. The reason why i have made the logo like this is, because i thin kits very effective as, some/most people think that graffiti isn't good and is mainly used to make places look run down, however my work will not make it look run down as, its to do with my school work and will want people to look at it and think that it is successful for someone to think of any idea to share it will local communities and hopefully it stands out.

Planning Story Boards.

Graffiti Storyboard, this is going to include myself doing graffiti on a wall in slow motion spelling out "The Grid". This will also have 'Grime' music in the background as it will be dark and a bit hoody.

 

Festival Storyboard, this is including a live 'DJ', and also a main crown dancing along with the music. This will then be followed by zooming in on the title of the concert which is, "The Grid".

Chat Show Storyboard, this will be playing music out the speakers... However they explode and turn into curtains with a microphone which then a voice says "Welcome To The Grid Chat Show". This will have a good effect as will allow people to know what is going to be coming on. 

Market Research Advertising - Product Placement Research & Analysis.

Market Research...?

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service

My target audience is school ages teenagers. The three possible channels i might advertise for are... MTV, Dave & Sky Sports 1. 

MTV

MTV is Music Television. It is the music authority where young adults turn to find out what’s happening and what’s next in music and popular culture. MTV reaches 387 million households worldwide, and is the #1 Media Brand in the world. MTV gives viewers music that defines a generation. MTV also gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics and creativity, all through the prism of music. Only MTV can offer the consistently fresh, honest, ground-breaking, fun and inclusive youth-oriented programming found nowhere else in the world. MTV is a network that transcends all the clutter, reaching out beyond barriers to everyone who’s got eyes, ears and a television set. Value To Advertisers...? There is only one channel that owns the young adult demographic. There is only one channel that taps into the financially powerful young adult demographic.  No other channel can deliver the young adult demographic like MTV. Our audience is deciding what they want. Our audience gets what they want. This is MTV. Network Viewer Profile...? The median age for MTV is 21. This is the total average of all the ages put together to make a age that they all round up too. The median income for MTV is... $49,773. The income of MTV is that, 47% of all MTV viewing households have an income of $50,000 or more per year and 22% have an income of $75,000 or more per year. However 42% of MTV viewers are still in Education/Collage. Cost Of Advertisement...? Subsequently the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30-second broadcast.

DAVE

Dave is a television channel owned by UKTV, which is available in the United Kingdom and Ireland. The channel is available on cable, IPTV, Freeview and some satellite platforms. The channel took the name Dave in October 2007, but it had been on air under various identities and formats since October 1998.

The Ambition of the channel 'Dave' is that they are looking for innovative formats that embody Dave tonality. They must help to differentiate us from other channels and broaden potential audiences. We want our originations to stand out amongst a schedule packed with well-known and much loved brands. We want to explore new genres beyond panel shows and stand up i.e. ambitious, large scale fact ent shows and scripted comedy.

The target audience of 'Dave' is, male, 16-34, ABC1 - young, upmarket men, but must not alienate females (60% of the audience are male)

Cost Of Advertisement...?
Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast. 

SKY SPORTS 1

Sky Sports 1 facilitates television advertisers as a hub for sports broadcasting. Its audience base, which is predominantly male, consumes vast quantities of content on a daily basis, providing brands with an engaged and sizable target audience.

Sky Sports 1 have exclusive broadcasting rights to the Barclays Premier League, La Liga, Twenty20 cricket and Rugby Super League, as well as extensive coverage of other sports such as golf, tennis, speedway and rugby union, Sky Sports 1 is one of the most popular sports channels on digital television.

CHART... This shows what is showed on Sky Sports 1 and also, how many people view the shows that they broadcast.
 

Cost Of Advertisement...?

Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,500 per 30 second broadcast. The data and estimated costs below are accrued from analysis of average TV viewing data.

Analysis: Throughout my product placement research I have always known what channel I would go with and that is, MTV. The reason for this is because, when I am at home most of the shows I watch for example, Geordie Shore is broadcasted on this channel. It is also, the number 1 media brand in the world. Even though they are the best media brand in the world they also, receive around 387 worldwide households. Another positive to use this channel is that, its only minimum £10 to a maximum of £150 per 30 second advertisement. This is really essential as, it wont cost a lot of money to get your advertisement seen.

Final Ident Series... Mind Maps... The Grid & Media Ident and Purposes.

 

3 Mind Maps, 3 Series Of Idents For 'The Grid' & Successful and Unsuccessful Idents.

Successful & Unsuccessful Idents.

Exploring The Brief.

Introduction:

Design an ident for a new digital TV channel, The Grid, due to launch next year. The target audience is 18-30 year olds and they aim to broadcast a mix of music videos, reality TV shows and youth-orientated chat shows. 

The Target Audience has a lot of interests for example... Music & Being able to watch them on music videos. Another interest that the target audience has to the collage as you can see it is especially aimed at their ages & what it will be like.

The shows that would be imagined on 'The Grid' are... Ex On The Beach, Geordie Shore & The Only Way Is Essex. These are the main shows that would be on the grid. The reason for this is because, they are every popular and are watched by mose 18-30- year olds.

Market Research - Competitor Analysis.

Piracy - Its a Crime.

 This looks like an 'X', which shows that it is bad & in this case it is red hot and has fire around it that means it is clear stating to stop piracy. The second screenshot shows that the devil is burning all the piracy DVD's & CD's; This is clearly stating to stop piracy as he is burning them all. The third screenshot shows that this is a clear fact as it is illegal and shouldn't be aloud to be done. SO STOP!!!.

Anti - Piracy Awareness; 

 Positives...

Designed by tyne state of California.
'You're supporting criminals'.
Take on action movies - Specifically the Terminator - "Lets Terminate".
Asking for help from audience.
Use of Celebrities.

 Negatives...

Look quite cheap - Discussing 'Real Life' but the look does not match this.
Celebrities may not create audience sympathy.

Moments Worth Paying For...

This campaign shows, to wait for the 'Moments Worth Paying For', this means; that its better to wait for the legal movies/copies to come out instead of buy the illegal copies the reason for this is, because its not illegal if you wait for the correct copies & is much better quality. It also requires viewers to respect the advert of the amount of time people put in to create the real copy.



You Make The Movies...

This campaign to replace the 'Piracy is a crime', as their are ads that run prior on DVD. However I think this advert shows if you get caught doing illegal piracy you'll be taken, as it shows the three men on the boat being taken. It also reflects from the cinema point of view as well as it says; 'Your cinema ticket helps support the film, industry in the UK", this means buy the real copy not pirated.














Knock Off Nigel...

 This advert is aiming at this guy called 'Nigel', the reason for this is obviously he buys knock off items which is illegal. The are promoting 'piracy', as they want it to stop. It shows that Nigel has been caught out doing illegal stuff such as, pirating DVD's etc. Another reason is that all of his work members might not be happy about it as they don't want one of their staff getting into trouble so they are trying to help him stop by taking away his items from him.

Through carrying out this research, the things that I found are very important and helpful towards my advertisement. As, I found many different techniques I could use through my advert such as, persuasive content. The reason why I would use this in my advertisement is because, it will attract the audience towards my advertisement as, they will persuaded. This would be very effective towards the audience as, they will be intrigued by the techniques used. I will also, use emotional response in my advertisement, as I would like the audience to feel that it is bad, what is happening throughout the advertisement. This will also make my advertisement more effective, as its using two effective techniques which can allow the audience change there mind after they have watched an advertisement.